Consulting
Richard Wolak, has over 17 years of experience and is able to assist food service retail chains, cafes and restaurants with a range of consulting services. Drawing on his own distinguished background in international food and beverage retailing and proven performance as a leader of the specialty coffee industry, Mr. Wolak and his team of experts are able to assist clients in the following areas:
Coffee Quality & Product Development
- Coffee Quality: Improve the taste of roasted coffee and coffee beverages
- Flavor Profile Development: Blend coffees and help create unique flavor profiles
- Process Improvement: Evaluate and improve operational procedures and processes
- Signature Beverages: Develop signature espresso and coffee beverage menu items
- Coffee Tasting: Tasting for objective quality evaluation and competitive reverse engineering
Business Counseling & Strategy
- Concept Development: Develop a new multiunit retail business
- Market Research: Understand consumers and position clients to best reach and retain them
- Strategic Planning: Identify new markets, locations and expansion opportunities
- Menu Strategy: Set beverage menu strategy and prices
Sales & Marketing
- Brand Development: Identifying and creating desireable unique business elements
- Creative Marketing: Develop effective and original marketing and promotions campaigns
- Sales Support: Professionally represent clients at functions, trade fairs or meetings
- Sales Training: Train wholesale sales staff or distributors to become more effective
- Event Marketing: Develop and administrate company events and competitions
- Media Planning: Create media and event plans, then see through its execution
- Sales Strategy: Evaluate competition and develop effective competitive strategies
- Social Media: Create various strategies that may include blogs, Facebook, Twitter, Flickr, You Tube and other places where your target audience abounds
Contact Richard at richard (at) richardwolak.com
